How to Build a Brand That Listens

In this episode of the Liberty Ventures podcast, Alexander McCobin sits down with David Simnick, the founder of Soapbox, to dive deep into the world of consumer packaged goods (CPG) and the importance of understanding your audience.

David shares invaluable insights from his journey as an entrepreneur, highlighting the critical need for businesses to listen to their consumers and test products before launching.

He recounts a pivotal mistake made during the launch of a product that resembled automotive cleaner rather than shampoo, illustrating the high stakes involved in the CPG space where upfront costs are significant and hard to recover.

The conversation also touches on David's mission-driven approach to business, detailing how Soapbox not only provides high-quality personal care products but also contributes to social good by donating a bar of soap for every product sold.

With a strong emphasis on the impact of thoughtful branding and consumer perception, David explains how businesses can thrive by focusing on purpose and understanding their market.

Join us as we explore the intersection of entrepreneurship, social impact, and the essential lessons that come from listening to the consumer. Whether you're an aspiring entrepreneur or a seasoned business leader, this episode is packed with insights to help you navigate the challenges of the CPG industry and create a positive impact.

Don't miss this engaging discussion with David Simnick, where you'll learn how to align your business goals with meaningful social change.

🔗 CONNECT WITH DAVID

👥 LinkedIn -   / davidsimnick  

🐤 X - https://x.com/davidsimnick

📸 Instagram -   / davidsimnick  

🌐 Website - https://www.soapboxsoaps.com/