Rich Nuts Announces Raise

Founded by former Los Angeles firefighter Rich Pauwels, Rich Nuts is revolutionizing the snack industry with our premium gourmet sprouted nut brand. Their mission is to provide healthy, delicious, and sustainable snack options that are good for you and the planet. As they undertake a crowdfunding campaign, we wanted to highlight their work.

Rich and his co-founder, Samantha Coker, have been part of the Liberty Ventures Network for nearly a year.

Q: What does capitalism mean to you?
Capitalism is often misunderstood, but at its core, it is simply a tool—a system that can be wielded for good or ill. At Rich Nuts, we see capitalism as a force for positive change, proving that businesses can thrive while honoring employees, uplifting communities, and stewarding the planet. Profit and purpose are not mutually exclusive; in fact, when done right, they amplify each other.

Q: How is Rich Nuts living up to the principles of capitalism?
Rich Nuts embodies conscious capitalism, ensuring that every decision—from sourcing premium ingredients to sustainable packaging—leaves people and the planet better than before. We believe that a thriving business isn’t just measured by financial success, but by the well-being of our team, our customers, and our partners. By prioritizing integrity, sustainability, and profitability in equal measure, we create a model where everyone wins.

Q: What kind of impact are you hoping to have by building a successful business?
We are here to prove, beyond a shadow of a doubt, that business can be both wildly profitable and a force for good in the world. Rich Nuts stands as a blueprint for how companies can lead with mindfulness, sustainability, and transparency—while delivering a product that delights, nourishes, and inspires. Our success isn’t just about selling snacks; it’s about shifting the narrative of what’s possible in business.


The Raise

Rich Nuts has announced their first official investment round on Wefunder, a platform that empowers individual investors to support startups. Having been almost exclusively self-funded until now, we’re opening the doors for you to join our journey.

Campaign Highlights:
• Funding Goal: $1.2 million
• Raised So Far: Over $150,000 and climbing!
• Featured Investors: Leaders from CPG, technology, AI and crypto sectors
• Perks for Investors: Exclusive unreleased products, great swag and one-on-one founder engagement opportunitiesThis funding round is moving quickly, and we don’t want you to miss out on being part of our growth. Your investment will help us expand our product line, increase distribution, and continue our commitment to conscious capitalism.

Learn more and invest at: wefunder.com/richnuts

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